More than 400 small businesses now use Sense Console

London, United Kingdom - November 6, 2026 - More than 400 SMEs, solo founders and small agencies are now using Sense Console (sense-console.ai) to turn their Google Search Console data into clear, prioritised actions. Following the recent launch of its paid plans, which extend the depth and frequency of search insights, the company today announced it is rolling out content creation and generative engine optimisation (GEO) within those plans.

Plenty of data, very little direction

Most small businesses already have the information they need to improve their search visibility. Google Search Console records the queries a site appears for, the pages gaining or losing ground and the issues holding it back. What it does not provide is a view of what to do next, and for a founder or a two person agency, working that out from raw reports rarely makes it to the top of the list.

That gap is widening as search itself changes. AI generated answers now appear above traditional results for a growing share of queries, and research from the Pew Research Center found that people who saw an AI summary clicked a traditional result in 8% of visits, compared with 15% for those who did not. Being found now means being understood and cited by AI systems as well as ranked by Google, a discipline increasingly referred to as generative engine optimisation.

From insight to content

Sense Console reads a site's Search Console data and ranks the resulting recommendations from critical to low priority. The paid plans launched last month extend that work, tracking more keywords, surfacing more opportunities and refreshing data more often, so changes in performance show up sooner.

The next stage closes the distance between knowing what to do and doing it. Content creation within the paid plans will draw directly on a site's own search data to help users improve existing pages, strengthen the links between them and plan new content where gaps exist. GEO optimisation will help businesses shape that content so it is more likely to be understood, cited and surfaced in AI generated answers, not only in traditional rankings. Both are being rolled out to paid plan users over the coming weeks.

Ian Spencer, founder of Sense Console, said:

“The first 400 users have taught us a lot. Very few of them were short of data. What they were short of was time and a clear sense of where to start. Prioritised recommendations solved the first part of that. Content creation and GEO tackle the part that usually stalls, which is turning a good recommendation into a page that actually performs.”

“Search is no longer one channel with one set of rules. A business now has to be visible to people scrolling results and to the AI systems summarising them. Our aim is to make both of those manageable for a team of one or two, using the data they already own.”

Availability

Sense Console's free forever plan and paid plans are available at sense-console.ai. Content creation and GEO optimisation are being introduced within the paid plans over the coming weeks.